Public Relations comes in all different forms. It can be in a press release, a press conference, newspaper article, magazine feature, primetime special, and anything else you can think of. With the growth of social media, online public relations has grown to amazing heights. Not only are these opportunities cheaper than other traditional options, it has the opportunity to hit larger audiences than ever imagined.
Massachusetts General Hospital diabetes department has created a whole new social media public relations campaign. After starting their own twitter within their department, the MGH Diabetes Self-Management Education program has created their own blog. MGH Diabetes Views allows patients and other curious insiders to look into the best way to live with their Diabetes. This blog connects to their Twitter and updates their feed with conversations they may hold on Twitter. The blog posts regular cartoons about everyday life that people have problems with all the time, such as creating a normal sleep regimen, eating right, and handling stress. There are also articles written by patients, doctors, and the public relations staff. And each article is always fact checked by a doctor so their patients know they are getting the best information. This blog opens a whole new view of healthcare, and because it is from MGH, it comes from a reliable name that people trust.
No comments:
Post a Comment